Reinventing the Ride: How Peloton is Pedaling to Deepen Customer Connections

It’s no secret that I’m a bit obsessed with Peloton. I jumped on the bike before the pandemic and then added the smaller tread and rower to my home gym upon their launch. The digital app drives 90% of my total workouts—even during marathon training. Consider me a loyalist. But here’s the thing: I’m not the member Peloton should invest … Read More