Until a few months ago, digital transformation was a long-term goal for most organizations. However, the global pandemic forced us all to jump ahead. We had to accommodate remote work, update network infrastructure, shore up cybersecurity, and more — seemingly overnight. Along with all this change, it’s no surprise that there is an immense need for continual skilling, learning, and … Read More
Looking Back at Perspectives 2020… and Looking Ahead to What’s Next
It’s hard to imagine that our world was entirely upended three short months ago. I’d been the CMO at Skillsoft and SumTotal for 6 months. The most important initiative on my list (besides launching a new brand, staffing up a global department, running a dozen concurrent marketing programs, and scheduling foot surgery) was Perspectives, our annual user conference. Perspectives brings … Read More
What Peloton’s #TogetherWeGoFar Taught Me About #Perspectives2020
Next week marks two important milestones for Skillsoft and SumTotal — we embark upon our first 24-hour follow-the-sun digital experience, Perspectives 2020, and we unveil our new brand to the world. Either of these initiatives on its own would feel daunting, but together, they’re downright overwhelming. To prepare for Perspectives 2020, my team has worked countless hours over the past eight weeks. … Read More
Will we emerge as better people? My friends and I hope so.
Many of us have been sheltering-in-place for more than seven weeks now, venturing out only when necessary and physical distancing when we do. With “We’re all in this together” as our motto, we understand that communities will need to develop new protective strategies to help control the spread of the virus in the future — and rightfully so.But as unemployment … Read More
Celebrate Learning with Special Olympics at Perspectives 2020
Learning is at the core of who we are. And when I say “we” I’m not just talking about my colleagues at Skillsoft or my personal circle. I am actually, literally talking about everyone. Is that a big claim? I don’t think so. The constant search for information and the need for growth is what makes us human. In my … Read More
Who are you? And what have you done with the real Michelle BB?
It’s been 40 days (and 40 nights), and while I’m looking in the same mirror every morning, I’m beginning to wonder who’s looking back. For example, I just spent $92 on a bird feeder, stand, and bird food. Not any bird food, mind you, but food specially formulated for song birds. I did it for my newest friend, Bea Arthur, … Read More
Perspectives 2020: Ask a Speaker Series
These past two weeks I’ve had the distinct pleasure of chatting with four of the amazing and talented individuals who will be keynoting Perspectives 2020 as part of an audio interview series. Our global digital experience starts in Australia at 9 a.m. on May 13th and closes in San Francisco at 4 p.m. PT. That’s a full 24-hours of programming, following the … Read More
Practical Guidance for Embracing Our Not-So-New Normal
As a strategic marketer, my job is to understand what’s most important to our customers and to deliver against this. One of the most valuable tools at my disposal is our intelligent learning experience platform, Percipio, where my team and I can review usage data and analyze top search terms to understand what is top-of-mind for our learners. Typically, we … Read More
Tips for Healthy Habits in the Home Office
Remember when hearing “I’m working from home today” conjured a touch of envy? Now that many of us are doing it every day — and have been for weeks — in response to the current global crisis, we’ve come to see it’s not as easy nor as enjoyable as we once imagined. Not only are we being asked to rethink how we … Read More
Turn and Face the Strange Changes
So much of what has happened in the past three weeks has inspired dramatic change in my life, both professionally and personally. I can’t say that it’s all good; I work far too many hours and I’m not getting outside nearly enough. But there are a number of things — some dramatic and some subtle — that, despite the fear … Read More