It’s no secret that I’m a bit obsessed with Peloton. I jumped on the bike before the pandemic and then added the smaller tread and rower to my home gym upon their launch. The digital app drives 90% of my total workouts—even during marathon training. Consider me a loyalist. But here’s the thing: I’m not the member Peloton should invest … Read More
This Brand’s For You
What is Personal Branding — And How You Can Get Started Now Steve Forbes, the eponymous publisher, once said, “Your brand is the single most important investment you can make in your business.” As a Chief Marketing Officer and career marketer, I have to agree. In recent years, however, spurred by the ubiquity of digital and social media, it isn’t … Read More