2024: Predicting the Unpredictable

If the last few years have taught us anything, it’s that change is the only constant, and there’s no such thing as “business as usual.” In fact, we’ve all gotten used to business as unusual. Just think about some of the words and phrases that have seeped into our vernacular: pivot, new normal, disruptive thinking, quiet quitting, quiet cutting, rage … Read More

Reinventing the Ride: How Peloton is Pedaling to Deepen Customer Connections

It’s no secret that I’m a bit obsessed with Peloton. I jumped on the bike before the pandemic and then added the smaller tread and rower to my home gym upon their launch. The digital app drives 90% of my total workouts—even during marathon training. Consider me a loyalist. But here’s the thing: I’m not the member Peloton should invest … Read More

This Brand’s For You

What is Personal Branding — And How You Can Get Started Now Steve Forbes, the eponymous publisher, once said, “Your brand is the single most important investment you can make in your business.” As a Chief Marketing Officer and career marketer, I have to agree. In recent years, however, spurred by the ubiquity of digital and social media, it isn’t … Read More